Triathletes Corner is a one stop triathletes store located in a small corner premise in the sea side suburb of St Heliers. Pacific Environments designers were approached by the start-up business to help establish this new shop fit out and make their clients dream of running this new store a reality.
With a small empty shell in a new building the brief was to create a retail space that could house all triathlon retail goods from drink bottles to racing bikes in a relaxed environment where customers could try before they buy. The store took on the concept of “transitional zones”, merging the idea from transitioning from one event to the next in triathlons into the retail space where many zones were required.
A strip of blue carpet runs the length of the shop with number blocks laser cut into the carpet, mimicking the swimming start blocks. The carpet highlights the wetsuit wall and directs customers into the changing rooms at the rear of the shop. On crossing the entrance threshold, directly ahead is an oversized projector screen as one would expect to see in a triathlon event, a feature of the store that plays recorded and live feeds of events. Various items used in such an event can be seen throughout the shop fit out, such as the plastic boxes used to display the running shoes, a cost effective and clever use of space to create the “shoe zone”. With a conservative budget, small creative touches such as the used competitor numbers wallpapered onto the front surface of a second hand counter made this project a success.